Why We Rebuilt Our Website Around the First Step
Reaching out for help takes courage. I see it every week. Someone has been carrying something heavy for months, sometimes years, and one day they finally pick up their phone and search for a therapist. That moment matters. If what they find is confusing, they may close the tab and keep carrying it alone.
That’s why, this past year, we took an honest look at our own website.
Where We Were
Mesa Family Therapy is family-owned and family-run, and we’ve grown a lot. We’ve welcomed new therapists, added DBT groups, EMDR, play therapy for kids, postpartum support and virtual sessions across Arizona, Idaho and Utah. Our website grew right along with us, one page at a time.
The problem is that it grew without a plan. Some pages said almost the same thing. Some were thin or out of date. A few links led nowhere. And most people who found us on Google landed on our homepage, even when they were looking for something specific, like couples therapy or support for a teenager.
None of that reflected the care that happens in our office. But for some families, it was their first impression of us.
Why We Asked for Help
We are therapists. We’re good at sitting with people through hard things. We are not website experts, and every hour spent trying to untangle our site was an hour taken away from our clients.
So we decided to find a partner. We were careful about it, because marketing and mental health don’t always mix well. We didn’t want anything that felt pushy or salesy, and we would never put our clients’ privacy at risk.
How We Chose
We ended up working with Therapy Marketers. A few things made the decision easy for us:
- They only work with mental health practices. They understood what we do without us having to explain it.
- We stayed in control. Nothing went live on our website without our approval.
- Client information stayed out of it. The work was about our pages, not the people we serve.
- They explained things in plain language. We always knew what was being changed and why.
What We Changed
The work was less about adding and more about clearing things up. Together, we:
- Combined or removed 23 duplicate and thin pages, and pointed visitors to the right service page instead
- Fixed broken pages and links, and connected related pages so it’s easier to keep exploring
- Rewrote the titles and descriptions on about 27 pages, so each one clearly says what it’s about
- Optimized 30 images across the site
What Happened Next
We compared 12 weeks in 2025 with 12 weeks in 2026. Google clicks to our website went from 939 to 1,271, an increase of 35%. Visits from search grew from 1,533 to 1,977.
The number that means the most to me is this one: clicks to pages beyond our homepage went from 275 to 605. That’s more than double. It means more people are landing directly on the page that describes what they need, whether that’s support after a loss, EMDR for trauma, or a place for couples to rebuild trust.
If you’d like to see the details, including the Search Console and Analytics reports behind these numbers, you can read the full case study on our website project.
Why I’m Sharing This
We’ve always said therapy isn’t just about talking. It’s about real, lasting change. I think that applies to how we run our practice, too. A clearer website means fewer people feel lost before they ever reach us.
If you’ve been searching for the right therapist and aren’t sure where to start, we’d love to help you find the right fit. You can get started here, or call or text us at 480-937-2860.
Courtney Brown, LMFT
Founder & Clinical Director, Mesa Family Therapy